An overview of advertising on facebook!!!

- complied  by sonam bagla

3rd bcom (mm)

Reach Your Target Customers

• Connect with more than 750 million potential customers
• Choose your audience by location, age and interests
• Test simple image and text-based ads and use what works

Deepen Your Relationships

• Promote your Facebook Page or website
• Use our "Like" button to increase your ad's influence
• Build a community around your business

Control Your Budget

• Set the daily budget you are comfortable with
• Adjust your daily budget at anytime
• Choose to pay only when people click (CPC) or see your ad (CPM)

compiled by - pooja.p. bafna
                     3rd b.com (mm)

a virtual advertisement by a matrimonial website!!

complied by sonam   

3rd bcom mm

complied by dipika (IIIrd mm)

TOP MARKETING COMPANIES IN INDIA

- complied by Sonam (IIIrd mm) 

Hindustan Lever Network :
This is the leading marketing company of India, which believes that someone somewhere chooses their product about 160 million times a day.14 categories of 400 brands ranging from personal care, food products and home touches the lives of many which is done by no other company .The company has about 174 000 people in 100 countries across the globe and also supports many suppliers, contractors and distributors.

Tata Mc Graw Hill :
It is one of the most popular marketing companies of India. It is the Indian subsidiary of the McGraw-Hill Companies and also the market topper in educational books encompassing books on variety of subjects and interest. Their main activity is reprinting, publishing and marketing of McGraw-Hill books. This company was founded in 1970.

Godrej:
Noted among the top Indian marketing companies, Godrej aims at innovation. It deals in fast moving consumer goods and operates in India and other cities across the globe. The company provides variety in the brands like cosmetics, toiletries, hair care, fabric care, baby care, household care and many others.

Ogilvy & Mather :
This is one of the most famous marketing company of India. It not only provides services in marketing but also other spheres like advertising,brand consulting,PR, Healthcare Communications and Sales promotion. Their relationship and interactive marketing strategy stands out among other services. Their offices are spread world wide in Middle East,North America, Latin America and many other places.

Maruti Udyog Ltd:
It is the market leader in the automobile sector especially the small car segment. It was founded in the mid-80s.The flagship brand of the company, Maruti 800, is a great success and is synonymous with the Indian cars. The company offers direct marketing as a communication tool and also conducts regular consumer research to assess the market trend and demand.


ITC Limited:

The ITC is undoubtedly one among the premier marketing companies of India. The company has a market capitalization of about $19 billion and turnover of more than $1.5 billion. It is also rated among the world's best big companies. It specializes in hotels, agri-business, FMCG products, personal care, and branded apparel. Their business motive is to create multiple drivers from corporate strategies. They have peerless distribution reach, great supply chain management, and effective brand building.

Videocon:

One among the finest marketing companies in India is Videocon. It is one of the leading consumer durables brands of India. Their marketing strategy is the multi-branding in consumer durables keeping in mind India’s consumer durables industry. The company's direct-to-home venture is aiming 10% subscription. Now it is focusing on how to reiterate the role of mass marketer.

Tata International:

It is considered as the gateway of Tata Group's business to the world. The company was founded in the year 1962.The global business units of the company are minerals, engineering, steel, chemical and bulk commodities. This marketing company also markets consumer products and IT services. It has offices in Thailand, India, UK, Singapore and across other countries of the world.

Essar:

It is a fully integrated oil company of international size. It is currently aiming to increase their exploration acreage across the world and open 5000 retail outlets. Essar's oil refinery in Gujarat has the ability to produce diesel and petrol in India and international markets.

Proctor and Gamble:
This is the second largest FMCG Company in India which does not lag much behind than the topper Unilever. The company has two subsidiaries in India- P&G Home Products and P&G Hygiene and Health Care Ltd. The latter is the fastest growing Fast Moving Consumer Goods Company of India with turnover of about Rs 500 crores

               Viral Marketing is the most effective ways to promote your blog, business, product or whatever it is you are trying to promote. But, not everyone is successful in virtual marketing.
             
               The key to viral marketing is to make something people will want to share with their friends. Then you need to make it easy to share. Tweetmeme’s “tweet this” button that makes it easy for blog readers to tweet about a post is a good example. Tweetmeme makes it easy to tweet about a blog post.