Samapika Sarangi
II B.Com(MM)
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.
Technological advancements in the telecommunications industry have dramatically affected online advertising techniques. Many firms are shifting the focus of the advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash.
We must change our mindset from the traditional marketing strategy to that of online marketing. Because the scope of the internet market is limitless, it’s important to understand the potential for infinite consumer traffic and infinite competition.
The days of marketing face to face, though still vital, are being tested by online communication. With this transition comes the challenge of relating to the people to which one is trying to market his/her product. However, the average online consumer is cautious and not easily convinced that a product is perfect for them if they don’t feel as if the product can relate to their necessity.
One must be very aware that with the potential for more consumers there is more competition. Offline one could be aware of your competition because the area and market tastes were a level playing field. Online the scope has widened. One must rein in his/her ambition and concentrate on the particular needs of one consumer at a time. One should create an atmosphere with a personal touch, write about it as if it were something that one would use. Embracing social networking tools such as blogging and product videos could also be useful.
The more the consumer can visualize the product in their day to day life, the more willing he/she’ll be to give it a shot. On a broad level, online marketing isn’t incredibly different from offline – the marketer still wants to give his customer the feeling that they are very important
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