M.Latheefa
II B.Com(MM)
Internet has created a huge job market for the technical as well a creative professionals. With its tremendous growth over a short span of time, internet has started catering to a number of industries. And this has created demands for marketing professionals in the web. Slightly different from traditional marketing, internet jobs can offer the discerning young professionals a very rewarding career.
To begin with, internet marketing jobs involve promoting the products and services of their clients in the web. To achieve these goals, an internet marketer may employ a variety of online marketing tools. Search engine optimization, traffic building websites, joining affiliate sites, pay per click advertisement, banner advertisements, link exchange and social media marketing are some of the widely used internet marketing strategies.
As said earlier, a career in internet marketing can prove to be most rewarding—both in terms of remuneration as well as job satisfaction. Before taking up an internet marketing job or staring a business of your own, try to update your knowledge about latest internet marketing techniques. This improves your earning potentials.
SCOPE IN INTERNET MARKETING
Are you good in communicating your thoughts? Do you believe in the power of Internet? Can you think out of the box? If yes, then you should think of a career in Internet Marketing.
With more and more Indians using the Internet as a means of communicating, this new field of marketing is on a rise. Since it is a cost effective medium of spreading a message, it is very popular among the youth. As per a media report, today 500 million people access Internet regularly in India and that is jump of 600% in last six years. This will give you an idea about the scope of internet marketing.
CAREERS IN INTERNET MARKETING
You don't need to have special degree to start a career in Internet Marketing. All you need is some knowledge of traditional offline marketing, creativity, ability to think out of box, online marketing skills, techniques and knowledge to have a career in Internet marketing. Since this field is dynamic, there is a plethora of job options for people. From people in creative background to MBA grads, this field is one of the most burgeoning industries in recent times. Let us discuss different fields and various career opportunities related to these fields of Internet Marketing-:
1) Search Engine Optimization: SEO is the process of improving the visibility of a website in search engines (like Google) via the 'natural' or un-paid search results. Whenever you have a query and you post that on search engines and hit enter, you see list a list of websites that contain that query term. Users generally click on the top sites of the page. The process of ranking these websites top on the page is because of a powerful web marketing technique called Search Engine Optimization.
2) Social Media Marketing: Just developing a good product is not enough. You need to market it well so that it has the maximum reach. In this technology era, many companies are using the aid of social networking sites like Facebook or Twitter to market their products. Though, it is still in a nascent stage but marketing strategists across the globe are calling it as the next big marketing revolution. It is also a cost effective way of marketing. Some careers in this field are-
A) Social Media Marketing Manager: He oversees the implementation of different social media programmes for clients.
B) Reputation Manager: His main role is to prevent negative information about a company or takes measures to get it removed or lower it in the search rankings.
C) Copywriter/ Content Writer: He writes newsletters, sales letters, brochures, websites or ads for the company or clients. He can also prove valuable in the area of social media marketing as well.
D) Link Building: Link building professionals have an important role to play as they create those links that lead to your website. He uses all elements of social media to place links and create high-quality back links.
3) Search Engine Marketing: The process of promoting a company's or client's website by enhancing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. It's a very diverse field and involves many career opportunities.
4) Email Marketing: Everyday our email inbox gets bombarded with mails promoting a product or talking about a deal. This is email marketing which is increasingly used by companies as it is the most affordable way to promote a product. Email marketing is a type of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. From content writers to designers, from managers to analysts, there is plethora of job options in this field.
5) Online Advertising: Marketing professionals to creative professionals, this field of Internet Marketing also has many job sales and opportunities: The term suggests what it means. It's a form of advertising or promotion that uses the Internet and World Wide Web to market an idea or deliver marketing messages to attract customers. As per Wikipedia, Online advertising is a diverse field which includes contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. This is target-based as it provides the ability to target specific markets while they are surfing the Internet. From sales and marketing professionals to creative professionals, this field of Internet Marketing also has many job opportunities
CAREER OPTIONS AFTER YOU LEARN INTERNET MARKETING COURSE-
Work as a freelancer providing SEO, SMO service
Start your own SEO company
Work as a part time or full time affiliate marketer and earn in dollars.
Start blogging and earn through adsense, this can be done part time as well & suits school & college students.
Get job in top internet marketing companies as team leader.
So there is lots and lots of scope and careers in internet marketing. Internet marketing is a future trend. As a result businesses are pushing the envelope in a mad dash to identify and capture as many marketing impressions-and as much users’ information-as possible.
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